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How to conduct and document a “day in the life” audit of your customers?...
Once you understand how to segment your startups customers and the 3 most important steps to segmenting your customers, most people start to put a framework for validating customer segments. I tend to...
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The ultimate list of sources for competitive analysis on your #startup rivals
After doing a competitive analysis of your market landscape the next level of detail most people want to perform is a key competitor analysis. When I was a product manager, I tended to focus only on...
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Maslow’s hierarchy of needs applied to customer development
Yesterday, I had an entrepreneur reach out to me to ask me a few questions about his #napkinStage idea. He was doing customer development, he said and before he’d get to far into the development of the...
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How the cloud is the huge opportunity for Indian IT Services companies
I got an email from a friend yesterday who is at Infosys. He pointed out that they had stellar quarter and were “back on track again”. He challenged my blog post from a couple of weeks ago on the...
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The new age “conglomerate”– Alphabet
The dominant form of corporation in 1980’s was the conglomerate (pdf). By the 1990’s this form had become deinstitutionalized. Why? Diversified firms were taken over and the unwanted parts were sold....
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How do you segment startups? Here are 3 models, but we need more
I love the approach, analytics and data associated with segmentation. The act of taking large numbers and breaking them down into manageable smaller parts fascinates me. Yesterday, I had a chance to...
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